Tata Harrier EV Clocks 10,000 Bookings In A Single Day

Tata Harrier EV received over 10,000 bookings in just 24 hours. Here’s what makes this electric SUV one of India’s most anticipated EVs.

Tata Motors has announced a significant achievement for its new Harrier EV, with over 10,000 bookings received within just 24 hours of its official opening. Bookings for the all-electric SUV began on July 2, 2025, through both Tata’s online platform and authorized dealerships. This strong initial demand highlights the growing interest in electric vehicles in the Indian car market.

Pricing and Availability

The Tata Harrier EV was recently launched with a starting price of Rs. 21.49 lakh for the base model, while the top-end Stealth Edition is priced at Rs. 30.23 lakh (both prices are ex-showroom). The production of the Harrier EV has already started, and deliveries are expected to begin soon.

Key Features and Technology

The Harrier EV is built on Tata’s advanced Acti.ev+ architecture. It promises a real-world driving range of up to 505 km on a full charge, depending on the specific variant. A notable feature is its QLED touchscreen interface, which is a first for its segment, offering a modern and intuitive user experience.

Loyalty Benefits for Existing Customers

In a move to appreciate its current electric vehicle owners, Tata is offering special loyalty benefits. Existing Tata EV owners who choose to upgrade to the Harrier EV will receive benefits valued at Rs. 1 lakh. This initiative aims to encourage brand loyalty and support the transition to newer electric models.

Safety and Battery Options

Safety is a key focus for the Harrier EV, with standard features across the range including six airbags, disc brakes on all four wheels, and a tire pressure monitoring system. The electric SUV comes with two battery options: a 65 kWh pack and a larger 75 kWh option.

The 65 kWh unit is available in three variants: Adventure, Adventure S, and Fearless+. For those who opt for the higher capacity 75 kWh battery, there are three variant options: Fearless+, Empowered RWD, and Empowered QWD. Additionally, Tata is offering a Stealth Edition of the Harrier EV, which includes four variants: Empowered 75, Empowered 75 ACFC, Empowered QWD 75, and Empowered QWD 75 ACFC.

Performance and Off-Road Capabilities

The Quad Wheel Drive (QWD) variants of the Harrier EV are designed for serious off-road performance. They boast a water wading capacity of up to 600 mm and a maximum gradeability of 47 percent, indicating strong capabilities on challenging terrains. The drive modes also vary by configuration: RWD trims offer Eco, City, and Sport modes, while AWD versions add a dedicated Boost mode for enhanced performance.

The rear-wheel-drive Harrier EV models are powered by a permanent magnet synchronous motor that delivers 238 PS of power and 315 Nm of peak torque. For the all-wheel-drive setup, Tata combines a front-mounted induction motor with a rear permanent magnet synchronous unit. This dual-motor system provides a combined torque output of 504 Nm.

Analysis

The overwhelming response to the Tata Harrier EV, with over 10,000 bookings on its first day, clearly indicates a huge demand for electric SUVs in India. This strong start validates Tata Motors’ strategy of offering advanced features, competitive pricing, and high performance in its EV lineup. The loyalty bonus for existing customers is a smart move to foster brand loyalty and encourage upgrades. The Harrier EV’s impressive range, safety features, and off-road capabilities position it as a versatile and attractive option for a wide range of buyers, further solidifying Tata’s leadership in the Indian electric vehicle market.