Honda Offers Discounts Up To Rs 1.2 Lakh in July On City, Amaze, Elevate

Honda announces discounts up to Rs 1.2 lakh on City, Amaze, and Elevate models in July 2025. Explore cash benefits and loyalty offers.

Honda has updated its discount offers for July 2025 across its domestic vehicle range. The popular compact sedan, the Amaze, is now available with corporate and loyalty discounts. These benefits are specifically for existing Honda car owners, forming part of the company's strategy to retain its customer base.

The third-generation Amaze, launched late last year, has been well-received by buyers. While it features many updates inside and out compared to the previous model, its performance remains consistent. For the City sedan, Honda is providing combined benefits of up to Rs. 1.07 lakh during July. This total includes both cash and exchange offers, positioning the City among the more significantly discounted midsize sedans in its category. These schemes are primarily expected to apply to select petrol variants.

The Elevate midsize SUV, introduced in late 2023, is also part of Honda’s July discount push, but with a specific condition. Only the variants equipped with a six-speed manual transmission are eligible for total benefits reaching up to Rs. 1.2 lakh. Automatic versions of the Elevate may receive lower benefits, which can vary by region and dealership stock. Honda’s sole hybrid offering in India, the City e:HEV, also sees updated benefits this month to attract buyers.

This electrified sedan is available with savings of up to Rs. 65,000. The City e:HEV features a strong hybrid system that combines a 1.5-liter VTEC petrol engine with an electric motor and a battery. A few weeks ago, the Japanese manufacturer also added the limited edition City Sport to its lineup, which comes with cosmetic enhancements both inside and out.

All these schemes are valid for a limited time and apply only to select variants, subject to Honda’s terms and conditions. Offers may differ based on dealership inventory and location. Therefore, interested customers should inquire at their nearest authorized sales outlet to get accurate information and verify the applicability of these discounts.

Analysis

Honda’s July 2025 discount strategy is a targeted effort to boost sales and maintain market presence in India. By offering varied benefits across its key models—City, Amaze, and Elevate—Honda aims to cater to different customer segments. The emphasis on loyalty discounts for existing Amaze owners highlights a focus on customer retention, while substantial offers on the City and Elevate are designed to attract new buyers. The specific nature of the Elevate’s discounts, favoring manual variants, suggests a strategic push for certain inventory. These incentives, combined with the continued promotion of the City e:HEV, demonstrate Honda’s adaptive approach to the competitive Indian automotive market, aiming to drive sales and reinforce brand appeal.