Ather Rizta Hits 1 Lakh Sales Milestone – A Family-Focused EV Success
Ather Rizta scooter crosses 1 lakh sales milestone
The Rizta scooter, manufactured by a Bengaluru-based company called Ather Energy, has now crossed the 1 lakh sales mark. This happened in May 2025. Reaching this milestone in less than a year shows how popular this scooter has become. This increases the belief that electric vehicles are now good for daily commutes for many people.
While many companies focus more on speed or price, Ather focuses on the comfort needed by customers, reliable rides, and simple usability. That is why the Rizta has become a popular choice among families.
Not speed, but comfort is important
The Rizta scooter is not made for speed but for comfort. It is a model made for families, not for the youth. Its seat is long and wide. There is also good storage space under the seat. These are very useful for those who use scooters daily in the city.
Rizta has contributed a lot to Ather
In the financial year 2025, Ather sold 1.5 lakh scooters. Rizta alone accounts for 58 percent of this. While the market share in the third quarter was 11 percent, it reached 15 percent in the fourth quarter. This means that this model alone has given the company good growth.
The market is changing – Ather is standing firm
The electric vehicle market is changing rapidly. Ola Electric's growth has slowed down a bit. But brands like TVS and Bajaj are growing well. While the TVS iQube is leading in sales, the Bajaj Chetak is also showing good growth.
In this situation, Ather did not compete on the basis of a low price. Rizta starts at ₹1.10 lakh. Although it is not cheap, people like it because of its good quality and useful features.
Useful features for daily use
The Rizta scooter is designed for daily commuters. It has a 'Magic Twist' braking system, which helps in easy braking in traffic. There are also features like turn-by-turn navigation, smartphone connection, and a 7-inch touchscreen.
Moreover, safety features like traction control and hill-hold assistance make this scooter more reliable for families. These are made available for convenience on the go, not for speed. That is why many people see the Rizta as a good, easy ride.
