Citroen India 4th Anniversary: Big Discounts Up to Rs 2.80 Lakh
Don't miss Citroen India's 4th-anniversary deals! Learn about the cash benefits, warranty, and finance offers available on select models this month.
Citroen, the French car company, is marking its fourth year in the Indian market with special offers. They are giving discounts of up to **₹2.80 lakh** on some of their cars this month, June 2025.
This celebration is a way for Citroen to thank its customers and attract new ones. For any car company, especially one still growing in a competitive market like India, such offers are key to boosting sales and getting more people to notice their cars.
What Discounts Are Available?
Citroen is offering various benefits for those looking to buy a new car:
Cash Benefits: This means a direct reduction in the car's price.
Extended Warranty: Buyers can get longer warranty periods, offering more peace of mind.
Low EMI Finance Schemes: These are easy payment plans with lower monthly instalments.
The total savings from these offers can reach up to ₹2.80 lakh, but the exact amount depends on the specific car model and its version.
Important Tip: Citroen has not provided a detailed list of discounts for each model. So, to find out the exact savings on the car you are interested in, it's best to visit a Citroen dealership.
These special offers are valid only until the end of June 2025 or until the cars are sold out.
Our Analysis: Offering a mix of cash discounts, extended warranties, and easy finance options is smart. It appeals to different types of buyers, whether they prioritize immediate savings, long-term protection, or affordable monthly payments. The substantial discount of up to ₹2.80 lakh is a strong incentive, showing Citroen's commitment to making its cars more accessible in India.
Citroen's Car Lineup in India
Citroen currently sells five models in India:
- C5 Aircross
- C3
- e-C3 (the electric version of the C3)
- C3 Aircross
- Basalt SUV Coupe (their newest offering)
Recently, Citroen also launched the C3 CNG model, which starts at ₹7.16 lakh (ex-showroom).
Benefits for Current Citroen Owners Too
Citroen is also extending its anniversary celebration to existing customers. Throughout June 2025, current Citroen car owners can get a free car spa service.
Our Insight: This gesture towards existing customers is a good strategy for building brand loyalty. It shows that Citroen values its current owners, which can lead to positive word-of-mouth and a stronger brand image in the long run.
Citroen's Journey and Sales in India
Citroen states that its focus in India has been on providing a unique ownership experience. They offer strong warranty programs, use a digital approach for service, and have a growing range of vehicles designed for Indian roads and customer needs.
Sales Performance: In May 2025, Citroen India sold 333 units. This was a 35% decrease compared to May 2024, when they sold 515 units. The C3 hatchback was their best-seller in May 2025, with 110 units. The Basalt and C3 Aircross also contributed to sales. The electric e-C3 sold 60 units, while the flagship C5 Aircross SUV only sold 2 units.
Our Take: The sales figures indicate that while Citroen is actively working to grow, they face significant challenges in the Indian market. The year-on-year sales decline suggests a need for stronger market penetration. These anniversary discounts are likely a direct response to boost sales and increase footfall in their showrooms. The C3 and Basalt appear to be their more popular models currently.
What Citroen Leadership Says
Kumar Priyesh, Business Head & Director – Automotive Brands, Stellantis India, commented on the four-year journey. He said that their time in India has been driven by new ideas, aiming high, and giving real value to customers. He highlighted that in just four years, they have brought cars that mix Citroen’s worldwide design with what is important for the Indian market. He also thanked customers for their trust.
Our Insight: This statement emphasizes Citroen's commitment to adapting its global products for the Indian consumer. It also underscores their focus on building trust, which is crucial for a relatively new brand trying to establish itself in a competitive automotive landscape.
Conclusion: A Strategic Push for Growth
Citroen India’s 4th-anniversary discounts are a clear strategic move to attract customers and increase sales. With potential savings of up to ₹2.80 lakh, they are making their cars more appealing for a limited time. While their recent sales numbers show challenges, these offers, combined with their focus on unique vehicles and customer experience, are important steps in their effort to expand their presence in India.
