MG Motor Launches First 'MG Select' Luxury Showroom in Thane

MG Motor India opens MG Select in Thane, a premium showroom for luxury EVs.

MG Motor India has inaugurated its pioneering 'Select' showroom in Thane, Maharashtra, marking a significant step in the brand's retail strategy. This new premium retail format is designed to exclusively showcase MG's high-end and specialized models, offering a distinct experience compared to its conventional dealerships.

A New Retail Concept: MG Select

Unlike standard MG showrooms that feature the brand's entire product line-up, MG Select will focus solely on premium vehicles. This strategic differentiation is akin to how some other automotive manufacturers operate separate retail channels for their luxury or niche offerings. The MG Select showrooms will not carry regular MG products, ensuring a clear distinction and an elevated customer experience for its premium segment.

Showcasing Future Models: Cyberster and M9

The Thane location, being the first of its kind, will prominently display upcoming premium models such as the Cyberster electric sports car and the M9 electric MPV. These models, while on display, are not yet available for sale to the public. The M9 electric MPV's pricing details are still pending, despite having been reviewed by automotive journalists. The Cyberster, which made its India debut in March 2024, has had its key specifications, including battery, range, and powertrain details for the country-specific model, revealed, but an official launch date remains unannounced.

Expansion Plans and Market Strategy

MG Motor India has ambitious plans to expand this new retail format across the country. The Thane showroom is the first of 14 MG Select showrooms slated to open across India by the end of September 2025. This expansion indicates MG's commitment to catering to a diverse customer base and strengthening its presence in the premium automotive segment. The decision to launch MG Select ahead of the official availability of its premium models suggests a strategy to build anticipation and brand perception for its high-end offerings.

Analysis

The establishment of MG Select showrooms signifies MG Motor India's evolving market strategy, moving beyond mass-market offerings to cultivate a premium brand image. By creating a dedicated space for its high-end electric vehicles like the Cyberster and M9, MG aims to attract a discerning clientele and position itself as a serious contender in the luxury EV segment. This approach allows MG to segment its customer base effectively, providing a tailored retail experience that aligns with the premium nature of these vehicles. The aggressive expansion plan for MG Select showrooms also suggests a long-term vision for sustainable growth and market penetration in India's rapidly expanding electric vehicle landscape. This strategic move could significantly enhance MG's brand perception and market share in the competitive Indian automotive industry.