Jeep Grand Cherokee Signature Edition Launched at ₹69.04 Lakh with New Features
Jeep Grand Cherokee Signature Edition Launched at ₹69.04 and limited availability in India
Jeep India is giving its flagship Grand Cherokee a touch more flair with the launch of the new Signature Edition. This special version, which starts appearing in showrooms tomorrow, takes the already well-equipped Limited (O) model and sprinkles in some extra goodies aimed at making life easier and more comfortable. It does come with a price increase of ₹1.54 lakh, but Jeep believes the added features will appeal to Indian buyers looking for a truly premium SUV experience.
Easy In, Easy Out: Smart Side-Steps
One of the first things you might notice about the Signature Edition is the new powered side-steps. These aren’t just fixed running boards; they’re cleverly integrated into the SUV’s lower body and pop out when you need them. This makes getting in and out a breeze, especially for folks in the back. When you don’t need them, they tuck away neatly, so the Grand Cherokee’s sleek look and off-road-ready ground clearance aren’t affected. It’s a neat touch that adds a bit of practical luxury.
Rear-Seat Entertainment Gets a Boost
Inside, Jeep has paid special attention to the rear passengers. The Signature Edition comes with dual 11.6-inch entertainment screens. These aren’t just basic screens; they run on an Android-based system with a Cortex A55 processor, meaning they should be pretty responsive. The high-resolution IPS panels offer built-in sound, and you can also connect wirelessly or use an auxiliary input. Plus, the screens can mirror each other, which is a nice feature for families or if you’re aiming for a more executive feel in the back.
Jeep has also thrown in dashboard cameras for both the front and rear. These cameras record at the same time and save the footage to the vehicle’s internal system. You can watch the recordings later or even see a live feed, which adds an extra layer of security and could be handy in various situations.
Still a True Jeep Underneath
While the Signature Edition brings new features, it doesn’t mess with what makes a Grand Cherokee a Grand Cherokee. It’s based on the existing Limited (O) 4X4 AT model, so the engine, 4x4 system, ground clearance, and off-road capabilities remain the same. Jeep’s strategy here seems to be about adding luxury without compromising the SUV’s rugged, go-anywhere DNA.
Jeep hasn’t said exactly how many Signature Edition models they’ll make, but they have mentioned “limited availability.” This usually means it’ll be a fairly exclusive model, which could make it even more appealing to buyers who want something a bit different.
Indian SUV Buyers: A Closer Look
The arrival of the Grand Cherokee Signature Edition, priced at ₹69.04 lakh (ex-showroom), is a clear sign that Jeep is serious about the premium end of the Indian SUV market. In a segment where buyers expect a lot more than just a big car, features like powered side-steps and a top-notch rear entertainment system can make a real difference. Indian customers spending this kind of money are looking for a complete package with strong performance, off-road ability, and a cabin that feels luxurious and packed with the latest tech.
The dual rear entertainment screens are a particularly smart addition. For families with kids, or for those who are often chauffeured, this turns the back seat into a much more enjoyable place to be on long trips. The dashcams are another practical touch, offering peace of mind and a useful record if anything happens on the road.
By keeping the mechanical bits the same, Jeep can offer these upgrades without a massive price hike that a new engine or major platform changes would bring. It’s a way to refresh the offering and attract new buyers without a full model overhaul.
The “limited availability” tag is also a classic move in the luxury car world. It creates a sense of exclusivity and can encourage buyers to make a decision sooner rather than later. People like to own something that not everyone else has, and a limited-edition badge often adds to a car’s desirability.
Kumar Priyesh, who heads the automotive brands for Stellantis India (Jeep’s parent company), said this edition is designed for enthusiasts who want “uncompromising luxury, smart technology, and a distinctive road presence alongside the rugged sophistication that defines the Jeep brand.” This sums up Jeep’s aim pretty well: to offer a Grand Cherokee that’s even more luxurious and tech-savvy, without losing any of its tough Jeep character. This new Signature Edition looks set to give premium SUV buyers in India another strong reason to consider a Jeep.